Five Reasons Your Business Could Benefit From A Mobile App

We are living in a truly digital world. Over the last decade, technology has evolved at a rapid pace, and now our smartphones are our gateway to connecting with friends, family, and businesses across the globe in a matter of seconds.

This instant access has revolutionised how we engage with the world around us, and 90% of smartphone users have their phone within an arm’s reach 24 hours a day! This means that leveraging this connection that consumers have with their phones can help you to take your business forward.

Mobile apps are one of the fastest-growing methods of marketing and communication, and no matter whether you’re an international brand or a local boutique business, here are five ways your business could benefit from a mobile app:

1. Increase customer retention

Recent estimates suggest that, on average, we spend over three hours on our phones every day. That means having an effective mobile app can see users engage and interact with your brand more frequently, making them more likely to use your services again!

You can also introduce loyalty schemes for those customers who do use the app, rewarding them for their repeat business.

2. Boost engagement

Apps are a great way to interact personally with your customers. Thanks to push notifications, you can alert users to key information, while apps are also a great tool for helping you to conduct opinion polls and receive direct feedback from your customers.

3. Understand your customers

When you are able to understand your customers and their habits, you can tailor your marketing to suit their requirements. Producing effective analytics can be challenging; however, mobile apps make it very easy to track user engagement and interests, allowing you to build a clear profile of your customers.

4. Reach more consumers

Apps are a cost-effective marketing tool that can help you to reach even more customers. Not only will it appear in the various app stores, helping to put your brand in front of potential customers from around the world, but you can also integrate them with your social media channels.

5. Stand out from the crowd

When your business starts an app, you will be setting yourself apart from your competitors and showcasing your brand as a modern, forward-thinking company. With the number of smartphone users set to reach 3.5 billion by the end of the year, the use of apps is only going to rise, so establishing yours today can give you the edge and help you to stand out from the crowd.

Businesses of any size can benefit from incorporating a mobile app into your marketing strategy. Here at Bloobo, we understand that launching an app can be challenging, which is why we provide our clients with an affordable and powerful solution. We can help you to design and manage your own app, and our skilled team will work with you to create a unique app that lets you showcase your brand and drive more sales.

So if you want to stand out from the crowd, get in touch with Bloobo today!

Mobile Apps for Business Infographic